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Jim "Bones" Mackay has caddied for the best golfers in the world. In his time caddying at the Augusta National tournament, he has seen and overseen thousands of winning shots across the famed Masters course. He has provided some of his firsthand insights, alongside the data collected from 180,000 historical shots over nine years of play, to help the tournament field an AI-driven app. Thanks to the app, fans worldwide can virtually stand on the green alongside the greats and gain insights into the tournament—shot by shot. In this episode, MacKay joins IBM’s Monica Ellingson to share his perspective on the story unfolding at the Masters. Together, they discuss how data-driven analysis and AI-based predictions transform the way players, caddies and fans approach the game.

0:00 Intro
2:05 How does Jim Mackay prepare for Augusta
2:45 How does Hole Insights work, and what's new this year?
9:22 How would an expert like Jim Mackay use Hole Insights
12:07 Hole Insights enhances the experience of watching the Masters
14:59 What has been one of the most challenging parts of building the application?
16:56 Applying Hole Insights to other industries
18:55 Jim Mackay recommends Hole Insights to players and caddies

The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity.

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