25 Things You Didn’t Know About Baidu via @JuliaEMcCoy
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25 Things You Didn't Know About Baidu
In the United States, we have Google.
In China, they have Baidu.
If you're wondering, "what does this have to do with me?" I get it. What does China's biggest tech company have to do with you?
A lot, if you're involved with marketing and SEO.
Take a look, for instance, at this stunning fact: 90% of online search queries done in China are done through Baidu.
This amounts to billions of searches per month!
There are tons of other fascinating facts about Baidu you might not know.
Let's look at some of them.
What Is Baidu?
As mentioned above, Baidu is a huge Chinese tech company specializing in internet services and AI (artificial intelligence).
It is the largest internet company in China and one of the biggest in the world. Since Google is banned in mainland China, most Chinese people use Baidu as their chosen search engine.
25 Fascinating Facts About Baidu You Need to Know
Baidu has a long history of ups and downs, acquisitions, growth, and intrigue.
Here is a list of some of the facts that make Baidu what it is today.
1. What's Behind the Name?
The name Baidu was taken from a beautiful poem called The Green Jade Table in the Lantern Festival. Written by Xin Qiji (1140-1207), this haunting poem portrays the search for one's dreams amidst chaotic distractions.
Here are the lines that inspired the name Baidu.
"…Hundreds and thousands of times, for her I searched in chaos / Suddenly, I turned by chance, to where the lights were waning, and there she stood." – Xin Qiji (translated)
See the connection?
Baidu allows you to achieve a constant search for the ideal.
2. How Is Baidu Pronounced?
The word Baidu is made up of two Chinese characters. Here's what they look like.
The first character is pronounced "bai." The second one can be pronou