27 Powers of Persuasion: Simple Strategies to Seduce Audiences and Win Allies

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Microsoft Research
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Published on ● Video Link: https://www.youtube.com/watch?v=ZIHAc-YDOLo


Duration: 48:54
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True persuasion is not about arm twisting or out-maneuvering your adversary; true persuasion is the creation of consensus from conflict or indifference. It is about taking an idea or a course of action and creating unity of purpose. Using current examples ranging from the Obama campaign to KFC, from Starbucks to the Los Angeles Angels, we can learn how to treat alternative perspectives, make the opposition feel valued and not threatened and find the way to consensus.



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microsoft research