3 Alternative Link Building Tactics to Use Now via @jamarketer
Reported today on Search Engine Journal
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3 Alternative Link Building Tactics to Use Now
You already know some of the most common ways to build links:
Unfortunately, most of these are either too expensive, too time-consuming, or too saturated.
Instead, tap into these three alternative link building strategies that can dramatically improve your rates of link acquisition.
1. Topic Takeover Method
Broken link hunting is my least favorite link building strategy of all time. And it's far from an alternative link building strategy anymore.
Its odds of success are worse than finding a needle in the world's largest haystack.
Instead, implore a more aggressive method that I call the Topic Takeover:
Search for content that mentions a specific niche topic and aggressively pitch your valuable content as the "next step" for readers.
Here is how to do it.
First, launch an SEO tool and use the content explorer feature. Personally, I prefer Ahrefs.
In this example, I will show you the exact process and responses I got when using Topic Takeover for my travel blog.
Using the content explorer, type in the niche topic that you want to build links for. In my case, this was a blog post about a hike in Hawaii.
Be sure to set a filter publish date (the more recent the higher your chance at success), domain rating minimum of 25, only live links, and any other filters you might like:
Depending on the date range and specificity, you should return some stellar results on high authority sites.
Next, export the list:
Upload the list into a Google Sheet to start tracking progress, outreach, and live links.
Next, open each individual blog post and search for your target term:
The context of the mention here will be critical in helping you craft a personalized email.
When it comes to scaling this, be sure to prioritize personalized emails f