YouTube for Beginners: How to Set up Your Channel via @ChandalN
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YouTube for Beginners: How to Set up Your Channel
YouTube single-handedly changed the way that we consume content.
We've all heard of the hundreds of hours of content uploaded each day on YouTube, and the billions of hours watched every month, and it being the world's second-largest search engine.
Other video platforms have tried to follow suit but pale in comparison to the mighty YouTube content engine.
Many have built careers off of vlogging and made millions. This phenomenon is simply in response to user behavior.
The more people consume content on YouTube, the more advertisers pay to put their messages there, and the more influencers (even micro ones) make money.
And while the golden days of YouTube money-making have somewhat passed, the opportunity for individuals and brands to effectively market themselves on the platform is still very real.
That's why so many newcomers are still trying to break into the video scene.
In fact, the number of new YouTube channels doubled between 2017 and 2019, from 15 million channels to over 30 million.
Yet so many who start vlogging, find that their content is buried under the thousands of content uploaded that day.
This can be because they simply are not a good candidate for creating engaging video content, or it could also be related to channel set up.
Channel setup is not as straightforward as one might assume.
Here's how any self-respecting SEO should set up their YouTube channel.
Before You Begin
Yes, you can just dive into YouTube and get your channel set up (Scroll to Next Section!), but strategic research is highly recommended.
First ask yourself what the purpose of your channel is.
If it's for individual promotion, what are your goals?
As a business, your channel goal may simply be to create engaging content and attract p