8 Ways to Become a Great SEO Consultant via @kristen_vaughn
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8 Ways to Become a Great SEO Consultant
Consulting is not easy work – no matter the industry or skill level. There's no sugar-coating it.
While challenging, it's also extremely rewarding.
Unfortunately, I don't have a cheat code that I can give you to become (and remain) a great consultant.
It takes hard work, dedication, and constant learning and improvement.
The good news is there are certain ways you can work to become a great consultant and key part of the business.
After spending more than six years working at a digital agency and recently making the move to in-house, this is something that has become even more clear to me.
Now that I am on "the other side," the areas of consulting that I have always excelled at are apparent, as well as the areas that I probably should have paid more attention to.
8 Ways to Become a Great Consultant
There are several elements and characteristics that make all the difference and will set you apart from other consultants.
On the other hand, if these components are lacking, it can severely cripple your consulting business.
Let's jump into some of the ways you can take your consulting from zero to hero.
1. Define Goals
Setting goals at the start of any consulting relationship is key.
This way, everyone involved in the project has a clear understanding of the mission, what is reasonable and obtainable, and can hold themselves accountable.
Without setting up goals, it is extremely difficult (nearly impossible) to prove value or understand if the project was successful.
Decide on what metrics are key and ensure that tracking is in place, so that you can regularly report on the progress.
Whether the goal is to:
Or all the above, you and your client must agree on the metrics that define success.
Along with these goals, your client should ha