97.1 KLSX The FM Talk Station Radio ID Los Angeles (2007)
40Radio station identification for the only FM talk radio station in Los Angeles, KLSX 97.1
KNOU (97.1 FM, "97.1 Now!") is a commercial radio station in Los Angeles, California, United States. The station is owned by Audacy, Inc. and airs a top 40 (CHR) radio format. The station has studios at the intersection of Wilshire and Hauser boulevards in the Miracle Mile district of Los Angeles, and the transmitter on Mount Wilson.
On July 31, 1995, KLSX changed to a hot talk format on weekdays and went by the moniker "Real Radio 97.1", and had hosts such as Susan Olsen and Ken Ober, Scott Ferrall, Riki Rachtman, Kato Kaelin, Mother Love, Carlos Oscar, Voxx, and the Regular Guys (Larry Wachs and Eric von Haessler). Howard Stern was critical of this format change and referred to it as "Hindenburg Radio". In 1996, the station dropped the "Real Radio" name and became known as "The FM Talk Station", hiring new hosts; the following year, the station began carrying the syndicated Tom Leykis Show, becoming its flagship station. On April 1, 2002, KLSX temporarily brought back Kaelin and the "Real Radio" slogans and jingles as part of an April Fools' Day joke.
KLSX was owned by Greater Media until 1997 when Greater Media swapped KLSX and sister station KRLA for three stations: WMMR in Philadelphia and WBOS and WOAZ in Boston. The deal enabled Greater Media to operate larger clusters in these two markets while exiting Los Angeles. The swap led KLSX into the ownership of CBS Radio, where it joined FM radio stations KTWV and KCBS-FM along with AM radio stations KNX and KFWB.
From 1995 until its acquisition by CBS in 1997, KLSX played alternative music on weekends. Instead of competing with its now-sister station, established modern rock outlet KROQ-FM, it was asked to switch to adult album alternative, a blend of album rock and alternative music that appealed to a 35-and-up age demographic. That format continued on weekends until 1999, when the talk format was expanded to weekends, leaving Sunday morning's Breakfast with the Beatles as the only program that played music. During that era and prior to being sold, KLSX boasted the only late-night talk shows in Los Angeles featuring women as hosts: Dr. X and subsequently a short-run of Shrink Rap. KLSX was also the local home of the syndicated novelty music program Dr. Demento.
KLSX was the Los Angeles-area radio home of the Oakland Raiders of the National Football League. Previously, the station aired games from the Jones Radio Network's Sports USA service and NFL on Westwood One Sports. In 2001, it carried the Los Angeles Xtreme of the XFL. KLSX has also aired a sports year-in-review show from Westwood One.
A number of changes came to KLSX in 2005. On October 25, it was announced that Adam Carolla would take over as the station's morning show host in January 2006 due to Howard Stern's departure to satellite radio. On that same day, the station also became known on-air as "97.1 Free FM" — so-called to highlight that its stations broadcast free-to-air, funded by commercials, whereas satellite radio requires a subscription fee. In addition to KLSX, CBS Radio introduced its Free FM branding on KSCF in San Diego, KIFR in San Francisco, and other hot talk-formatted outlets. Those three California stations carried The Tom Leykis Show and The John and Jeff Show. Locally, Tim Conway Jr. and comedy writer Doug Steckler co-hosted the evening show (The Conway and Steckler Show) until June 2005, when Steckler's contract was not renewed. Funnyman/impressionist Brian Whitman was brought in as Steckler's replacement, and the show was renamed The Conway and Whitman Show. The Frosty, Heidi and Frank Show was picked up and, until January 2007, was syndicated to KSCF.
In 2007, KLSX added Danny Bonaduce to The Adam Carolla Show (replacing sportscaster Dave Dameshek). In 2008, he was given his own (local) one-hour show following Frosty, Heidi and Frank, in a timeslot that had been vacant since the departure of entertainment reporter Sam Rubin in 2003. Also in 2008, Brian Whitman unexpectedly left the station in March. Tim Conway, Jr. ended up hosting the evening show alone. Arsenio Hall was a semi-regular guest host with Tim on The Tim Conway Jr. Show on Wednesday nights in 2008–09.
KLSX was the last station to use the Free FM branding, having abandoned the moniker in early October 2008, signaling the official desertion of the brand nationally by CBS Radio. The program director for KLSX at this time was Jack Silver. The assistant program director and creative voice of the station was Rich Boerner, who also programmed the weekend music formats.
~ Wikipedia
© 2007 KLSX-97.1 FM Los Angeles
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