Activision Blizzard made $1.2 billion from microtransactions during Q3 2021
0Activision Blizzard have pocketed a cool $1.2 billion from July – September, thanks to in game microtransactions.
Microtransactions, whilst controversial, are clearly proving profitable, and if their profits are anything to go by, it seems they are here to stay.
Whilst many people vocally complain about microtransactions plaguing their favourite games, it seems not enough people are turned off by them to dissuade Activision.
In a press release, Activision explained that they beat their revenue projections, as well as their MAU (Monthly Active User) projections, with third quarter MAU being “consistent with the year-ago level”.
Their newly adopted free-to-play model for Call of Duty: Warzone seems to have paid off, with Activision saying:
“The Call of Duty® ecosystem sustained reach, engagement, and player investment well above levels seen prior to the introduction of free-to-play experiences across console, PC, and mobile.”
Call of Duty boasts 119 million MAUs in the third quarter, which is dwarfed by King’s 245 million MAUs.
King is also owned by Activision and is the company that develops and publishes Candy Crush, whose revenue grew 22% year over year to set a new quarterly record.
It seems microtransactions are here to stay, as their profitability doesn’t seem to be waning.