Activision's ABSURD Bait & Switch | How AAA Publishers Mislead Customers & Get Away With It

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Black Ops 4 is the poster child for a worrying new trend in our industry: publishers launching a game micro-transaction free, only to thoroughly cram their titles post launch. This move deprives customers of the information they need to make an informed purchase, and allows publishers to further push the boat, with BLOPS 4 being a full priced game with a season pass that also implements every free to play trick in the book.




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