AdTruth's James Lamberti on the challenges of privacy while tracking mobile users

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Published on ● Video Link: https://www.youtube.com/watch?v=3Gc8Q2_0UAg


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At Mobile World Congress 2013, we sit down with AdTruth's James Lamberti about how the industry can track users for advertising and analytics purposes, while ensuring the individual's privacy. AdTruth uses a probabilistic approach, which includes an easy opt-out solution. (Sorry, footage is out of focus!)



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Tags:
AdTruth
James
Lamberti
apps
Mobile
World
Congress
2013
privacy
tracking