AI-generated content: Emerging practices for platforms and users

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Published on August 22, 2025 1:37:54 PM ● Video Link: https://www.youtube.com/watch?v=Hu1I-hp1G-c

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As AI-generated content (AIGC) continues to shape user experiences on digital platforms, strategies for managing it are evolving just as quickly as the tools used to create it. How should platforms tackle challenges like content provenance, information integrity, and user safety in this AI-driven era? C2PA, TikTok, and independent AI and content experts deep dive into emerging best practices that aim to strike a balance between platform responsibilities, user expectations, and evolving regulatory frameworks in an AI-driven content landscape.

Speakers:
Kushal Sagar Prakash
Head, Global Institution Engagement, TikTok

Sophia Smith Galer
Journalist, Author, Creator and Founder, Viralect

Areeq Chowdhury
Head of Policy (Data and Digital Technologies), Royal Society

Jade Nester
Director, Data Public Policy, Europe, TikTok

Andrew Jenks
Chairman, C2PA and Director of Media Provenance, Microsoft

Mutale Nkonde
CEO, AI for the People

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The views and opinions expressed are those of the panelists and do not reflect the official policy of the ITU.