Game:

Alan Wake 2 (2023)

Duration: 2:55

108 views

4

"Don't be the story. Make the story," so says someone important in Alan Wake II. (We won't mention who though – we’re creators, not spoilers…)
It was a great mantra to follow as we worked with Remedy Entertainment and Epic Games Publishing to promote their terrifying new title across social media before, during and after its release.

Our marketing specialists created a set of 15 GIF and MP4 posts for X, LinkedIn and Instagram. Ten 15-second video posts were created, featuring cutscenes mixed with gameplay footage (again, no spoilers) of key characters, locations, monsters and more, overlaid with atmospheric quotes to get viewers hooked.

Each post also included strong calls to action and key information for viewers to encourage online downloads of Alan Wake II through the Epic Games Store, PlayStation’s and Xbox’s online marketplaces.

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