AMD TressFX 2.0 Technology Overview & Analysis - TressFX Simulates Hair, Fur & Grass - Demo VIDEO
http://www.redgamingtech.com/amd-tressfx-2-0-capable-of-doing-much-more-than-hair/ for more info / slides / links
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Hair in compute games is notoriously hard to get 'right'. Often, it's too stiff, with very little animation involved. Also, generally there's lack of detail and separation from the individual strands of hair. AMD have been looking to change that with the TressFX technology. It was first implemented in Crystal Dynamic's latest iteration of Tomb Raider, where thanks to the third person camera Lara's luscious locks (or not so luscious without TressFX) were always on display.
AMD were smart by opening up their technology, allowing Nvidia and Intel owners to use TressFX. This is in stark contrast to Nvidia's PhysX, which despite being an often very impressive piece of technology has few titles supporting the hardware PhysX technolgy.
TressFX is copyright to AMD and is completely owned by them.
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