Analytics 3.0: This Time, It's Personal | Mark ROBINSON

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GameDaily Connect

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Published on November 25, 2014 1:11:14 AM ● Video Link: https://www.youtube.com/watch?v=rqeXquTPv0o

Duration: 23:42

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Download Slides: https://www.dropbox.com/s/k4mouapv2slhb6z/Mark_Robinson_CCEE_2014.pptx?dl=0

Delivered at Casual Connect Eastern Europe, November 2014

The games industry has moved online and for the first time, there is an opportunity to understand and act on player behaviors. In this session, Mark will explore how big data and real-time interventions can personalize the game experience for all players increasing engagement rates and lifetime value. From being nowhere only a few years ago, the games industry is now at the cutting edge of Player Relationship Management and this will be demonstrated by showing real best practice use cases.