Apple Special Event, October 2008. The state of the Mac featuring Jony Ive and Tim Cook

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On October 20, 2008, Apple held a press conference at the Town Hall conference center in Cupertino where COO Tim Cook presented the state of the Mac. Senior VP of Design Jony Ive then presented the manufacturing process behind pre-existing MacBook Pros and newer techniques being applied to the MacBook Air and updated MacBook Pro models in aluminum unibody enclosures.

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