Approaches to Modeling the Revenue Side of F2P Games | Maciej Mroz

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Published on ● Video Link: https://www.youtube.com/watch?v=1halqCEe2WM


Duration: 24:26
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Delivered at Casual Connect Asia 2017. In this session, GameDesire Vice President Maciej Mroz will show GameDesire’s approach to predicting the future revenue of a game given a limited amount of data and a model based on historical data that they constructed. He will also give insights into how they managed to incorporate their model into the product management process – from high level budgeting to setting goals on product KPIs.

Slides available at: http://bit.ly/2sKjLj0



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Tags:
Casual Connect
Casual Connect Asia 2017
gaming
mobile games
casual games
games industry
social casino
real-money gaming
RMG
ltv models
algorithms
lifetime value
business
GameDesire
tracking and data