In this insightful interview, Kelly Hoey, the moderator, engages Linda Descano, Lauren Wagner Boyman, John Stepper, and Joyce Sullivan in a discussion about the role of social media in banking. The interview explores how financial institutions use social networks such as Twitter, Facebook, and blogs to connect with their clients and employees.
With years of experience in content and social media management, Linda Descano, Managing Director and Head of Content and Social, North America Marketing at Citi, and President and CEO of Women & Co., shares her insights on how banks can use social media to communicate their brand message effectively. Lauren Wagner Boyman, Executive Director, Morgan Stanley, Online Strategy & Experience - Content and Social Media, offers valuable tips on creating engaging and interactive content that resonates with the audience.
John Stepper, Managing Director, Deutsche Bank, highlights the benefits of social media for building employee engagement and fostering innovation within organizations. Joyce Sullivan, Founder and CEO, SocMediaFin, Inc, brings her expertise in the financial services industry to the table and shares her insights on the importance of compliance and risk management in social media marketing.
This interview is a must-watch for anyone interested in learning how banks are using social media to communicate and engage with their stakeholders.
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