Baraja’s unique and ingenious take on lidar shines in a crowded industry
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Baraja's unique and ingenious take on lidar shines in a crowded industry
It seems like every company making lidar has a new and clever approach, but Baraja takes the cake. Its method is not only elegant and powerful, but fundamentally avoids many issues that nag other lidar technologies. But it'll need more than smart tech to make headway in this complex and evolving industry.
To understand how lidar works in general, consult my handy introduction to the topic. Essentially a laser emitted by a device skims across or otherwise very quickly illuminates the scene, and the time it takes for that laser's photons to return allows it to quite precisely determine the distance of every spot it points at.
WTF is lidar?
But to picture how Baraja's lidar works, you need to picture the cover of Pink Floyd's "Dark Side of the Moon."
GIFs kind of choke on rainbows, but you get the idea.
Imagine a flashlight shooting through a prism like that, illuminating the scene in front of it - now imagine you could focus that flashlight by selecting which color came out of the prism, sending more light to the top part of the scene (red and orange) or middle (yellow and green). That's what Baraja's lidar does, except naturally it's a bit more complicated than that.
The company has been developing its tech for years with the backing of Sequoia and Australian VC outfit Blackbird, which led a $32 million round late in 2018 - Baraja only revealed its tech the next year and was exhibiting it at CES, where I met with co-founder and CEO Federico Collarte.
"We've stayed in stealth for a long, long time," he told me. "The people who needed to know already knew about us."
The idea for the tech came out of the telecommunications industry, where Collarte and co-founder Cib