BJ40 Conquer Any Terrain, Go Further, Save Money!
7The automotive industry is undergoing a profound transformation, with nearly every major player adapting to new trends and challenges. As one of the veteran enterprises in China’s automotive market, Beijing Automotive Industry Holding has remained relatively quiet in recent years. However, in a significant shift, the company has started making waves, especially with its strategic moves toward independent branding and embracing new technologies such as extended-range vehicles.
The company’s Beijing Off-road brand has been a cornerstone of its success, known for its rugged off-road vehicles. On April 7, the Beijing Off-road BJ40 extended-range model was officially unveiled, marking a key milestone in the company’s efforts to revitalize its brand and meet the growing demand for eco-friendly alternatives. The BJ40 extended-range is priced starting at 150,000 yuan, signaling BAIC’s commitment to compete in this increasingly popular segment.