BMW: Fueling innovation with the AR ride | Unite 2024

Channel:
Unity
Subscribers:
1,210,000
Published on ● Video Link: https://www.youtube.com/watch?v=c-KzCfvydx4


Duration: 0:00
2,395 views
63

Watch BMW demonstrate how they used Unity to enable AR glasses to create a new level of in-car navigation and entertainment. You’ll learn about the challenges of in-car AR, potential future use cases for drivers and passengers, and see the results of the world’s first fully immersive experience with AR glasses in a moving car.

Speaker:

Tobias Bauernfeind, Senior AI and AR Engineer, BMW Group



Other Videos By Unity


2025-05-06Turning game dev failure into success w/ @sonderingemily (lily's world XD)
2025-05-06Monument Valley 3: Blurring art and design
2025-05-05E-book available now: UI Toolkit for advanced Unity developers (Unity 6 edition)
2025-05-01Exploring the Revamped Tanks Tutorial (& Showcase details)
2025-04-30Unity for Humanity Winners Livestream
2025-04-28Roundtable: Taking human-machine interface (HMI) to the next level with real-time 3D
2025-04-25VERSUS MODE - A Game Show YOU Control | @CodeMonkeyUnity vs. CommUnity Manager Trey
2025-04-24What's NEW in Unity 6.1?
2025-04-24Production verification: Testing our tech in real games
2025-04-21Unity Input System in Unity 6 (4/7): Input System and UI toolkit
2025-04-21BMW: Fueling innovation with the AR ride | Unite 2024
2025-04-21Demystifying IoT for operational digital twins | Unite 2024
2025-04-21Autonomous factory agents: The future of intelligent industry | Unite 2024
2025-04-21Panel: The road to real-time 3D transformation
2025-04-21Navigating the future: Using gaming techniques for automotive maps | Unite 2024
2025-04-21Cincinnati Children’s Hospital: Innovating Surgery Planning with VR
2025-04-21Tomtom: a Unity customer story
2025-04-21Mercedes-Benz AG: Building next generation car experiences
2025-04-21Unity presentation: From vision to reality
2025-04-21Innovation Panel: How industries are adopting new technology
2025-04-21Powering next-generation HMI experiences with Unity