Duration: 32:08

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Discover how developers are successfully applying behavioral economic principles and techniques inspired by games to create more engaging app experiences. In this session, we'll tackle the basics of behavior change and best practices to reward and retain your users. You'll also hear from the CEO of The Fabulous, an app that applies behavioral economic principles to encourage people to reprogram their lives with better habits.

Watch more Android talks at I/O '17 here: https://goo.gl/c0LWYl
See all the talks from Google I/O '17 here: https://goo.gl/D0D4VE

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