Boost Your Video Game Sales with Meta and Reddit Ads | V. Cribier | GCF 2025

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France Game Camp
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Social media advertising can play a key role in game visibility and sales, provided it is used thoughtfully as part of an overall communications strategy. In this talk, we'll explore how to structure an effective advertising strategy on Meta and Reddit to optimize your game's launch, key moments, and sales. From defining audiences to adjusting content, budget, and platform tools, to analyzing performance, we'll explore best practices for improving the impact of your ads. Accessible to beginners, this session is ideal for those who have never launched a campaign before, as well as those looking to refine their approach.

Victoria Cribier, Social Media Manager – THE CROWDFUNDING AGENCY

This talk was recorded at Game Camp France, June 19 & 20, 2025, in Lille.

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