Analytics x Steam Tags – How to Improve Competitive Analysis & Trend Tracking | GCF 2025

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France Game Camp
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On Steam, user-generated tags provide valuable insights into games and market trends. By benchmarking a game on Steam, tags can be used to assess whether a niche market is oversaturated, whether games associated with a specific tag are generally successful, and so on. However, we will present the risks of using Steam tags too directly, as well as several methods to reduce analysis bias. Examples will illustrate how to gain actionable insights and make better strategic decisions.

Stéphane Kaufmann & Nicolas Grelier, Data Director & Lead Research Engineer – PULLUP ENTERTAINMENT

Conference recorded at Game Camp France, June 19 & 20, 2025, in Lille.

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