How can you extend your reach to more homebuyers when you work in a destination market? For real estate professional David McHugh, the answer is simple: invest in virtual technologies.
McHugh works with LIV Sotheby’s International Realty in Vail and Beaver Creek, Colorado. “Vail and Beaver Creek is a second-home market,” he explains. “90% of my buyers don’t live there. And that’s really where we embrace technology, to get in front of those people. It saves them time.”
Virtual technology also offers its viewers the opportunity to engage. “Many people have never experienced virtual reality,” says McHugh. “It’s a much easier way to start a conversation with someone, when they try something new that they’ve never done before.”
To him, the return on investment for these tools might as well be a thousand to one. “I always want to be so far ahead of everyone else that I’m not worried about the broker at some other company, and that’s the game changer.”
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