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Brown Thomas & Company Limited is a chain of four Irish department stores, located in Dublin, Cork, Galway and Limerick. Owned by Wittington Investments, Brown Thomas is an upmarket chain, akin to Canada's Holt Renfrew chain, Britain's Selfridges stores, and De Bijenkorf in the Netherlands, all of which are controlled by the Weston Family.

Industry
Retail
Genre
Department stores
Founded
1848; 173 years ago
Founders
Hugh Brown and James Thomas
Headquarters
88-95 Grafton Street,
Dublin, Ireland
Area served
Ireland
Products
Quality and luxury goods
Revenue
Increase €200 million (2016)
Net income
Increase €85 million (2016)
Owner
Weston Family and Wittington Investments
Number of employees
Increase 6,000 (2016)
Parent
Brown Thomas Arnotts Ltd
Subsidiaries
BT2

The stores appeal to a wide audience, selling both prêt-à-porter and haute couture clothing and accessories. The downstairs menswear section of the Dublin branch has been recently renovated. Ralph Lauren, Gant, Hugo Boss, Paul Smith, Dolce & Gabbana and Prada are some of the brands that can be found in the new men's basement area. Both the restaurant and cafe are now located together on the top floor of the store.

THE STORY BEHIND OUR CHRISTMAS WINDOWS
We are still dreaming of Christmas and working behind the scenes to bring some magic to lift your spirits this festive season. We have created magical memories for you for over a century, and this year we are so excited to be launching for the very first time the fun and excitement of our Christmas windows online. You can watch the film below and read on to find out the story behind this year's theme...

If you want your children to be intelligent, read them fairy tales. If you want them to be more intelligent, read them more fairy tales.

An elf (plural: elves) is a type of humanoid supernatural being in Germanic mythology and folklore (especially North Germanic mythology and folklore). In medieval Germanic-speaking cultures, elves generally seem to have been thought of as beings with magical powers and supernatural beauty, ambivalent towards everyday people and capable of either helping or hindering them.[1] However, the details of these beliefs have varied considerably over time and space and have flourished in both pre-Christian and Christian cultures.


Ängsälvor (Swedish "Meadow Elves") by Nils Blommér (1850)
The word elf is found throughout the Germanic languages and seems originally to have meant 'white being.' However, reconstructing the early concept of an elf depends largely on texts written by Christians, in Old and Middle English, medieval German, and Old Norse. These associate elves variously with the gods of Norse mythology, with causing illness, with magic, and with beauty and seduction.

After the medieval period, the word elf tended to become less common throughout the Germanic languages, losing out to alternative native terms like Zwerg ("dwarf") in German and huldra ("hidden being") in North Germanic languages, and to loan-words like fairy (borrowed from French into most of the Germanic languages). Still, beliefs in elves persisted in the early modern period, particularly in Scotland and Scandinavia, where elves were thought of as magically powerful people living, usually invisibly, alongside everyday human communities. They continued to be associated with causing illnesses and with sexual threats. For example, several early modern ballads in the British Isles and Scandinavia, originating in the medieval period, describe elves attempting to seduce or abduct human characters.

With urbanisation and industrialisation in the nineteenth and twentieth centuries, beliefs in elves declined rapidly (though Iceland has some claim to continued popular belief in elves). However, elves started to be prominent in the literature and art of educated elites from the early modern period onwards. These literary elves were imagined as tiny, playful beings, with William Shakespeare's A Midsummer Night's Dream being a key development of this idea. In the eighteenth century, German Romanticist writers were influenced by this notion of the elf and reimported the English word elf into the German language.

From this Romanticist elite culture came the elves of popular culture that emerged in the nineteenth and twentieth centuries. The "Christmas elves" of contemporary popular culture are a relatively recent creation, popularized during the late nineteenth century in the United States. Elves entered the twentieth-century high fantasy genre in the wake of works published by authors such as J. R. R. Tolkien; these re-popularised the idea of elves as human-sized and humanlike beings. Elves remain a prominent feature of fantasy books and games nowadays.

Alp (folklore)
Elf (Middle-earth)
Humanoid and immortal race from J. R. R. Tolkien's legendarium

Dökkálfar and Ljósálfar
Two classes of elves in norse mythology


Albert Einstein