Build-A-Bear Workshop 2014 - Rudolph the Red Nosed Reindeer & Clarice 50th Anniversary Plush Talkies
2Build-A-Bear Celebrates Rudolph the Red-Nosed Reindeer’s 50th Anniversary on Television in Golden Style
ST. LOUIS--(BUSINESS WIRE)--Nov. 26, 2014-- Build-A-Bear Workshop, Inc. (NYSE: BBW) announced today that the Company is launching a signature line of products commemorating Rudolph the Red-Nosed Reindeer and his 50th Anniversary on television. First airing in 1964, Rudolph the Red-Nosed Reindeer lit up the world with his magical glow and fearless heart. Build-A-Bear Workshop® is celebrating that spirit with its Rudolph the Red-Nosed Reindeer golden anniversary collection.
“There is no other reindeer as iconic as the little guy with the big heart, glowing nose, and bright future,” said Gina Collins, Build-A-Bear Workshop chief marketing officer. “Rudolph the Red-Nosed Reindeer and Clarice have been cherished additions to our assortment of Build-A-Bear Workshop friends for years. Now, on the eve of this special anniversary, we are excited to be a part of their story once again.”
Rudolph the Red-Nosed Reindeer and Clarice are now lighting up Build-A-Bear Workshop stores across the country. Included in the 50th Anniversary collection are:
Rudolph the Red-Nosed Reindeer ($25) with light-up red nose and gold antlers.
Clarice ($25) with light-up red heart and a gold polka-dotted bow.
Giant Make-Your-Own Rudolph the Red-Nosed Reindeer & Clarice are 21” tall. Rudolph comes with light-up red nose and gold antlers, while Clarice has a light-up red heart and a gold polka-dotted bow ($50 each).
Guests can also dress Rudolph and Clarice in a variety of holiday fashions or add the “Rudolph the Red-Nosed Reindeer” song to any furry friend ($7).