Byond will help enterprises build AR, VR, and 360 degree experiences
1Byond will help enterprises build AR, VR, and 360-degree experiences.
Byond is launching a publishing platform for companies to create augmented reality, virtual reality, and 360-degree applications. It’s one more set of tools designed to get enterprises and brands to take the plunge into promising new technologies.
The Los Angeles-based startup has created the Byond Immersive Suite to make it easier for companies to create, upload, and published immersive content. Byond says that no coding skills are required, and building content can take a matter of minutes. Platform companies such as Apple and Google have launched platforms to support AR, while others are supporting VR. That makes creating cross-platform apps more of a hassle.
Byond has been working on the tech for two years in Los Angeles and Israel, and it has been testing it for six months with brands and media companies. Paying customers include McCann, Coca-Cola, Samsung, HP and Turner. Right now, the company says that creating immersive media requires a lot of skill. Brands and agencies can’t really do the work themselves, so they hire VR and AR studios that specialize in making custom apps. The product is available now.