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The Hero Jacket Project was born in the summer of 2014. ActivisionBlizzard, the founding fathers of legendary gaming brand Call of Duty, approached a Copenhagen based communication agency with an idea. The idea quickly evolved and soon the Hero Jacket Project was born.

The project is about two street artists from East London who were commissioned to design a custom camouflage pattern that would function as an original artwork but also as the main fabric for 75 numbered handmade jackets, made exclusively for our core fans and influencers: Our true heroes.

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