Charlotte Hornets Game Intro Motion Graphics (2014)
94For their homecoming season, the Charlotte Hornets partnered with Troika once again to create an intro moment for the in-arena game presentation that delivers an iconic and long-lasting brand impression.
Calling of the Swarm – There’s a moment just before the lights go down when you can feel it coming. Anticipation soon gives way to adrenaline as darkness signals that it’s time to heed the ominous call to bring the Buzz City hive alive. It transforms the spirit of every friend of the Hornets and strikes fear into the souls of every foe. When the eyes are aglow…you know. It’s time…for the calling of the swarm.
© Charlotte Hornets (http://www.nba.com/hornets/)
Live action direction, design, and graphics - © Troika (http://www.troika.tv)
Music - No credit listed
Posted for entertainment and educational purposes only.
No copyrights infringed. All works property of the company listed above. Please do not reproduce without their expressed written consent.
ABOUT:
"The Charlotte Hornets are an American professional basketball team based in Charlotte, North Carolina. The Hornets compete in the National Basketball Association (NBA), as a member club of the league's Eastern Conference Southeast Division. The team is largely owned by former NBA player Michael Jordan, who acquired controlling interest in the team in 2010. The Hornets play their home games at the Spectrum Center in Uptown Charlotte.
The original Hornets franchise was established in 1988 as an expansion team, owned by George Shinn. In 2002, Shinn's franchise relocated to New Orleans and became the New Orleans Hornets. In 2004 the NBA established the Charlotte Bobcats, which was regarded as a new expansion team at the time. In 2013, the New Orleans franchise announced it would rebrand itself the New Orleans Pelicans, ultimately returning the Hornets name, records, and official history (spanning 1988–2002) to Charlotte. The Bobcats were officially renamed the Charlotte Hornets for the 2014–15 NBA season.
ARENAS:
Charlotte Coliseum (1988–2002), (2004–2005)
Spectrum Center (known as Charlotte Bobcats Arena from 2005 to 2008 and as Time Warner Cable Arena from 2008 to 2016) (2005–present)
The Hornets played their first 15 seasons at the Charlotte Coliseum, which was called "The Hive" by Hornets fans. The Hornets made the Coliseum home from 1988 to 2002. With almost 24,000 seats, it was (and still remains) the largest basketball-specific venue in the league by seating capacity. The Coliseum hosted 364 consecutive NBA sell-outs from December 1988 to November 1997. The Hornets would go on to lead the NBA in attendance over the course of their first seven seasons. When they returned as the Bobcats, they temporarily played in the Coliseum in the 2004–05 season while their new arena (the Charlotte Bobcats Arena) was being built. After its completion, the city closed the old Coliseum in the 2005 offseason and opened the new arena with a Rolling Stones concert. In April 2008, the Bobcats reached a naming rights deal with Time Warner Cable, North Carolina's largest cable television provider. In exchange for the naming rights, Time Warner agreed to tear up the cable television deal that had limited the Bobcats' exposure over the team's first four years. In August 2016, the arena was renamed the Spectrum Center after Time Warner's merger with Charter Communications. Charter's all-digital TV, internet and voice offering's brand name is Spectrum." ~Wikipedia.org