Chipotle: New Keithadilla Review - The Viral TikTok Hack is Now Officially Official!
22Chipotle has had a rough go over the last few years. Chipotle quickly rose to prominence in the 2000s and dominated the booming fast casual market, but somewhere along the way it lost some of it's identity. Quality seemed to go down along with portion sizes, and of course prices seem to go up and up. I generally avoid Chipotle these days unless I have a coupon, but this viral TikTok trend drew me in. It sounds simple, you get a steak quesadilla and add fajita veggies to it. Then you dip that into a mix of sour cream and honey vinaigrette. I must say I'm a bit skeptical about the whole thing, and especially about it supposedly tasting like a Philly Cheesesteak, but I had to know.
From a Chipotle Press Release:
"Chipotle Mexican Grill (NYSE: CMG) today announced it will introduce the new Fajita Quesadilla on March 2 as a digital-only menu item on the Chipotle app and Chipotle.com. For the first time ever, guests will be able to get their favorite Chipotle Quesadillas with Monterey Jack cheese, their protein of choice, and fresh fajita veggies via Chipotle's digital ordering channels. The fan-favorite Chipotle-Honey Vinaigrette dressing will also be offered as one of the three included side options guests can select for all Quesadillas on the Chipotle app and Chipotle.com.
A 10/10 Rating
In late 2022, TikTok creator Alexis Frost reviewed a Chipotle STEAK QUESADILLA WITH FAJITA VEGGIES, dubbing it a perfect "10" for her 2.4 million followers. Fellow food critic Keith Lee stitched Alexis' TikTok with a video of himself sampling the Quesadilla with a DIY vinaigrette hack made by combining Chipotle-Honey Vinaigrette dressing and sour cream. Keith's coveted "10 OUT 10" rating of the "hack" flooded the feeds of his more than 10.7 million followers and the entire platform took notice. In the week following Alexis and Keith's videos going live, Chipotle saw more than 30.6 million views, 3.7 million likes, 47,200 comments, and 69,500 shares of viral TikTok content about the Steak Quesadilla with Fajita Veggies.
Despite the massive fanfare around the viral "hack," it posed a challenge for Chipotle's restaurant employees because it was not an official menu item on Chipotle's digital ordering channels. Chipotle quickly mobilized to execute tech updates for approximately 3,200 restaurant locations and conduct training for more than 100,000 employees, ensuring a seamless experience for guests and restaurant team members."
Introducing the "Keithadilla" and "Fajita Quesadilla Hack"
To pay homage to Keith Lee and Alexis Frost, Chipotle is also launching Keith Lee's custom Quesadilla order, the "Keithadilla," and Alexis Frost's favorite Quesadilla order, the "Fajita Quesadilla Hack," on the Chipotle app and Chipotle.com for a limited time. These are the exact orders that received "10s" from both Keith and Alexis on TikTok.
Keithadilla
Fajita Quesadilla with Steak
On the Side: Roasted Chili-Corn Salsa, Sour Cream, and Chipotle-Honey Vinaigrette
Fajita Quesadilla Hack
Fajita Quesadilla with Steak
On the Side: Roasted Chili-Corn Salsa, Tomatillo Red-Chili Salsa, and Sour Cream
"I never could have imagined that I'd have my own menu item at Chipotle," said Keith Lee. "I'm blessed to be able to work with Alexis and Chipotle to answer the call from the TikTok community. In my opinion the new Fajita Quesadilla dipped in the Chipotle-Honey Vinaigrette mixed with sour cream is a 10 out of 10."
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