CMO perspective: create a ‘coalition of the willing’ with other execs
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Published on ● Video Link: https://www.youtube.com/watch?v=U0G6MRAUQpM
4The biggest challenge for marketers is the sheer volume of challenges they must juggle. That’s what Coen Olde Olthof, founder of Junbi.ai (and former CMO), said when Jennifer asked for his take on what today’s CMOs often struggle with. He shares his thoughts on building relationships with the rest of the C-suite, bringing together technologies, and what challenges CMOs may face in five years’ time.