How to find the right marketing tech stack & avoid misleading data
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Published on ● Video Link: https://www.youtube.com/watch?v=OpO1K6Fw1fE
How do you choose the technology you need to run a marketing function? Jennifers speaks with Coen Olde Olthof, founder of Junbi.ai (and former CMO), about how he used to choose, test and implement technologies. Then the two of them talk about whether data can ever be misleading, and how.