Confirmed: Sony is skipping E3 for the second time
0Reported today on TechSpot
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Confirmed: Sony is skipping E3 for the second time
But it will participate in 'hundreds' of consumer events
In brief: Although E3 is still an exciting event for many, it has lost a bit of its luster in recent years. This is due in no small part to major companies like EA and Sony opting to pull out of the latest conventions, choosing instead to host their own separate conferences. Sony began this trend by skipping E3 2019, and for better or worse, they'll be doing so again this year.
We reported on rumors of this decision yesterday, but it wasn't until today that Sony officially confirmed it to the world. According to the company, the reason for its latest move is that the "vision" of E3 2020 does not align with its own internal plans.
"After thorough evaluation SIE has decided not to participate in E3 2020," a Sony spokesperson told GamesIndustry.biz in a statement. "We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year."
Although not unprecedented, this news is still somewhat surprising. Sony lost relatively little by skipping E3 last year, but this year, they have the PlayStation 5's release to worry about. By skipping E3 again, Sony is giving up quite a bit of marketing visibility to its chief competitor, Microsoft, who will almost certainly be at the event.
Tens of thousands, if not millions of consumers tune in to watch E3 every year, making it the perfect venue for a company like Sony to reveal its latest major projects. Still, it doesn't seem concerned, and one could argue that Sony (and the PlayStation brand as a whole) is large enough now not to need the help of E3.
At any rate, Sony's spokesp