Creating a splash - how do firms keep brand identity when branching into a new audio category?
1AVForums Podcast 10-Oct-2022
Ed looks at how two audio firms went about making a name for themselves in the gold rush that was the headphone boom of a decade ago. Specifically, how their two very different approaches to the same product category each carved out a successful niche helped by the instantly identifiable trails of the parent companies - Bowers & Wilkins and Focal.
Read the Bowers & Wilkins PX8 headphone review here: https://bit.ly/3Me2RlC
Read the Focal Utopia headphone (2022 version) review here: https://bit.ly/3SRsdsb.
Join the discussion about this podcast. Share your comments here: https://bit.ly/3RVa0IK
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