Cristos Goodrow: YouTube Algorithm | Lex Fridman Podcast #68

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Cristos Goodrow is VP of Engineering at Google and head of Search and Discovery at YouTube (aka YouTube Algorithm).

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OUTLINE:
0:00 - Introduction
3:26 - Life-long trajectory through YouTube
7:30 - Discovering new ideas on YouTube
13:33 - Managing healthy conversation
23:02 - YouTube Algorithm
38:00 - Analyzing the content of video itself
44:38 - Clickbait thumbnails and titles
47:50 - Feeling like I'm helping the YouTube algorithm get smarter
50:14 - Personalization
51:44 - What does success look like for the algorithm?
54:32 - Effect of YouTube on society
57:24 - Creators
59:33 - Burnout
1:03:27 - YouTube algorithm: heuristics, machine learning, human behavior
1:08:36 - How to make a viral video?
1:10:27 - Veritasium: Why Are 96,000,000 Black Balls on This Reservoir?
1:13:20 - Making clips from long-form podcasts
1:18:07 - Moment-by-moment signal of viewer interest
1:20:04 - Why is video understanding such a difficult AI problem?
1:21:54 - Self-supervised learning on video
1:25:44 - What does YouTube look like 10, 20, 30 years from now?

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cristos goodrow
youtube
youtube algorithm
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artificial intelligence
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