CROSSMARK BEGINS INITIAL ROLLOUT OF TAAT(TM) TO WHOLESALE AND RETAIL ACCOUNTS
294CROSSMARK BEGINS INITIAL ROLLOUT OF TAAT(TM) TO WHOLESALE AND RETAIL ACCOUNTS - RICH TV LIVE - March 5, 2021 - TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT ™ ”) is pleased to announce that last week, national consumer packaged goods (“CPG”) sales agency CROSSMARK, Inc. (“CROSSMARK”) began its early-stage initiatives to bring TAAT™ to new points of sale, starting in Ohio to build upon the Company’s existing retail presence in that market. In a press release dated February 2, 2021 , the Company announced its engagement with CROSSMARK, an omnichannel agency for products in the CPG category based in Texas with more than 25,000 employees. CROSSMARK, which directly services over 100,000 convenience stores across the United States, has proven successful in bringing a wide range of CPG products to mainstream retail channels including an e-cigarette product that achieved dominant market share in that subset of the tobacco category. This commencement of CROSSMARK’s initiatives coincides with the February 17, 2021 launch of the TAAT™ e-commerce portal, which made TAAT™ Original , Smooth , and Menthol available to the majority of current smokers aged 21+ in the United States.
Last week, CROSSMARK began introducing all three varieties of TAAT™ to its accounts in Ohio including wholesalers and distributors of CPG and tobacco products, key retail accounts, and individual stores with whom CROSSMARK representatives have established business relationships. In Q2 2021, CROSSMARK will service over 7,000 convenience stores in the state of Ohio. The key account manager for TAAT™ in Ohio, who has more than a decade of experience in sales for a major global tobacco firm, has been leading sales training with CROSSMARK representatives to ensure that TAAT™ is positioned optimally among incumbent tobacco category offerings with an objective of capturing the attention and interest of current smokers aged 21+ and potentially persuading them to choose TAAT™ at the point of sale instead of their typical tobacco cigarette product. Through a combination of rollouts led by CROSSMARK, continued in-house efforts conducted by TAAT™ personnel, and digital advertising campaigns designed to direct smokers aged 21+ to the TAAT™ online store, the Company anticipates that these initiatives could collectively contribute to achieving greater market penetration for TAAT™ in the USD $814 billion global tobacco industry.
In addition to introducing products such as TAAT™ to potential new accounts and providing strategies to efficiently sell the product at retail, the Company has also engaged CROSSMARK to oversee the Order to Cash (“O2C”) process on its behalf. At a high level, O2C typically involves processing purchase orders and conveying the orders to wholesalers or distribution centres for fulfillment. Although such functions could be carried out internally by the Company, large-scale CPG firms often outsource O2C to third-party firms such as CROSSMARK to obviate the need to perform these functions themselves, which can become complex with products sold in multiple jurisdictions through several different wholesalers with numerous shipping points.
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