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Crycash teams up with Crytek to create cryptocurrency for gamers.
The excitement and hype around cryptocurrencies and blockchain has come to gaming. Startup Crycash and game publisher Crytek have teamed up to create a new currency for gamers that aims to bring the advantages of cryptocurrency to game purchases, advertising, and rewards.

Crycash is launching a new token sale, or initial coin offering, on December 12 for its Crycash currency. It will raise money from investors for its decentralized ecosystem of products for gamers that includes several different initiatives.

One of them is called Plink, which is a wallet and reward system for gamers. Players who complete certain tasks in games or view ads can be rewarded with tokens, which can be used to get in-game items. Crycash will create a Plink app that players can use to communicate with each and manage their tokens, and Plink will allow players to monetize their play time. The app serves social features, like helping you track what your friends are playing and joining them in a game.

Crytek, the developer and publisher of games such as Far Cry and Crysis, will use the Crycash platform as an advertising service to attract new players to its current games such as Warface. It will kick off the effort by integrating Crycash into its Warface Turkey game in the first quarter. But Crycash won’t be solely tied to Crytek, as it will seek partnerships with other game publishers as well.