DAGMAR MODEL EXPLAINED IN HINDI | Advertising Tool | Concept, ACCA, Importance, Criticism & Examples

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Published on ● Video Link: https://www.youtube.com/watch?v=-lSvwh1c1Qg


Duration: 25:03
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#YouTubeTaughtMe #DAGMAR

ADVERTISING AND BRAND MANAGEMENT LECTURE IN HINDI

( A VIDEO ON DAGMAR APPROACH IN HINDI FOR BBA, MBA, Bcom, Mcom )


This video consists of the following:

1. Concept of DAGMAR in hindi (Full form, given by Russell Colley in 1961)

2. Creation of a communication task examples (Kacha badam example)

3. Goal of the communication tasks in DAGMAR : ACCA
i. Awareness
ii. Comprehension
iii. Conviction
iv. Action

4. Defining objectives in the DAGMAR approach

5. Objectives of advertising in DAGMAR (which are used to create communication tasks) :
i. Concrete and measurable tasks
ii. Define the target audience
iii. Degree of change required
iv. Time period

6. Importance of DAGMAR approach :
i. Growth in market share.
ii. Improve sales turnover.
iii. Perform complete selling function.
iv. Advertise a special reason to buy.
v. Create awareness about the product and brand existence.
vi. Impart information regarding benefits and distinctive features of the product.
vii. Correct false impressions, wrong information and other hindrances to sales.
viii. Aid sales force with sales promotion and selling activities and boost their morale.

7. Example of DAGMAR (using ACCA) in hindi

8. Criticism of DAGMAR :
i. Problems with Response Hierarchy
ii. Sales as the Advertising Goal
iii. Practicality and Costs
iv. Inhibits Creativity

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