Daily VR Update - NBA in VR, 50 Shades Darker VR Experience, IMax VR, & Fashion Week in VR
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At the official unveiling of the flagship IMAX VR center on Los Angeles’ Fairfax Avenue on Tuesday afternoon, viewers were taken into a large room housing 14 different pods, each containing a different VR experience that allows its users to temporarily escape real life.
In other VR Entertainment news, Fifty Shades Darker has a new VR experience titled The Masquerade Ball, that takes you right inside one of the key scenes in the steamy new flick based on the bestselling E.L. James novel of the same name. The VR scene was produced by Montreal virtual-reality and augmented-reality company 5th Wall Agency.
And if Fifty Shades ain’t your thing, NextVR and NBA Digital announced Tuesday that this weekend’s All-Star Game and All-Star Saturday Night festivities will be available to fans in the United States as video-on-demand highlights in virtual reality. They’ll be accessible via the NextVR app with either a Google Daydream View or Samsung Gear VR headset following the linear broadcast on TNT.
Lastly for entertainment, Life VR will be released on March 24th. This first-of-its-kind film-driven VR experience will take players deep inside of the intense sci-fi thriller genre like never before. Sheer terror and horrific cinematic intensity ensue when the player – stationed within the International Space Station command module – leads a team of orbital scientists in a desperate fight for survival against a rapidly evolving life form from Mars. After launching for mobile game play on Samsung Gear VR and Google Daydream, Life VR will also be made available on Oculus, Steam, Viveport, and Playstation.
Now into the world of fashion where Samsung has teamed with FTL Moda, a fashion production firm that stages shows for New York Fashion Week, to produce the first all-digital fashion presentation in Virtual Reality. Titled "Dreaming of Italy," the footage was shot in digital and 360-digital in Milan, Italy's fashion capital, earlier this month.
And it seem another clothing brand is hoping on the VR train as well, Coach’s virtual reality experience will be an all-access pass, offering perspectives from backstage to the front row and a preview of new Coach products for the season. The experience will take place at select Coach locations within Simon Malls, Facebook 360, YouTube, and VR networks including Within, Jaunt VR, Samsung VR, and Oculus.
Now let’s step away from fashion and look at how scientists are begging to use VR to show people the effects of global warming. In one study that showed deforestation by the manufacture of toilet paper, participants were separated into three groups, one group read about tress being cut down, one group watched a movie, and the third group wore VR goggles and felt what it was like to hold a chainsaw and chop down a tree. The only group altered their toilet paper consumption, the headsets.
Want to hop on a space flight and learn the basic fundamentals of aerospace in a Virtual Enviornment? Well, DACC and Aerospace innovators Virgin Galactic have announced an exciting collaborative education and outreach research project. The core idea will be to work and learn together, exploring the newest technologies and possible uses of VR in research, education, business, and career technical education.
Seems like VR and education might be even bigger then gaming, a Melbourne Driving school seem to belives so, considering they are spending 80 million dollars to open a state of the art Virtual Reality Driving School. TAC chief executive Joe Calafiore said the complex would give students the chance to simulate being on the road and in a vehicle with cutting-edge safety features and that you will finally be able to experience a virtual road of the future.
But they aren’t they only ones using VR to simulate the future, with a 20 million dollar flood prevention project on their hands, the town council of Dumfries, Scotland needed a way to show the community why they needed to spend the money, so instead of a boring old powerpoint, the council decided to try their luck with VR. While wearing the headsets residents can see and “walk through” the design in 3D, including walking along new the embankment pathways. These truly are some exciting times we’re living in.