Damage Control: Using Public Relations to Make the Best of a Bad Situation

Channel:
Full Sail University
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194,000
Published on ● Video Link: https://www.youtube.com/watch?v=em1HnCV9MqQ


Duration: 53:39
3,374 views
31

When a company gets a bad reputation, public relations professionals go into crisis management mode. In this Full Sail University panel, industry experts explain the art of the spin -- how an expert PR department or professional can take a negative situation and improve upon it.

Panel:

Amy Burrows
Course Director, Strategic Internet Public Relations

Steve Helling
Author/Staff Writer, People magazine

Elizabeth Neff
Course Director, Music Business Marketing

Sandra Krasa
Course Director, Social Media Metrics and RIO/Innovation Public Relations Tools and Resources

David Painter
Course Director, The Online Media Room/Event Marketing and Production

Learn more at http://w.fullsail.edu/fspublicrelations



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Tags:
Public Relations (Occupation)
People (Magazine)
Full Sail University (Organization)
Social Media (Project)