DC Comics in WALMART?! Comics Going Mainstream Again?!

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It's about time! DC Comics just announced that it will be offering Giant 100 page comics for $4.99 at Walmarts across the country beginning in July. You would think the comics industry would be happy about the hobby going mainstream again, but...

Here's the official press release...
"This summer, Walmart shoppers will receive a personal invitation to discover the lore behind their favorite DC experiences as DC Entertainment announced today that a series of “giant” monthly comics will be sold exclusively in more than 3,000 participating Walmart stores around the country.

Available for $4.99, each 100-page anthology features all-new stories written exclusively for these books by some of DC’s top creative talents, including Tom King (BATMAN, MISTER MIRACLE, HEROES IN CRISIS), Dan Jurgens (ACTION COMICS, BATMAN BEYOND), Brian Michael Bendis (SUPERMAN, ACTION COMICS, THE MAN OF STEEL), Andy Kubert (NEW CHALLENGERS) and others. Each title will also include additional story arcs drawn from fan-favorite DC eras such as the New 52, Rebirth and the New Age of DC Heroes.

Each of the four titles – SUPERMAN GIANT, JUSTICE LEAGUE OF AMERICA GIANT, BATMAN GIANT and TEEN TITANS GIANT – will arrive in stores by July 1. Beginning in August, the Superman and Justice League titles will arrive in week one of each month, with the second pair, Batman and Teen Titans, arriving approximately two weeks later.

“We are extraordinarily excited about working with Walmart to expand the reach of our books,” said DC Publisher Dan DiDio. “These new monthly books combine new and accessible stories with reprints of classic comic series. It’s a great way for new readers to get into comics and follow the characters they’ve grown to love in TV and film.”

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