Discover the 2024 Toyota Century: Japan's $167,000 Ultimate Luxury SUV
123A New #ToyotaCentury Arrives to Swaddle Your CEO in Sensible Luxury
Yes, it's Japan-only. Yes, it's an SUV. Yes, it's like an S-Class on the inside.
#Toyota unveiled the plans to build a new Century SUV Wednesday morning on its Japanese domestic and media sites. There's a keynote here, with Toyota chief branding officer Simon Humphries explaining the jump from sedan to ute, his speech framed by a pair of Century sedans on the stage, the new SUV front and center. The presentation is worth a look, as it details the Century sedan's earliest development, which ultimately produced Japan's first chauffeur car.
As the presentation notes, the Century namesake was first introduced in 1967 to commemorate 100 years since the birth of Sakichi Toyoda, Toyota Group's founder. That early Century is unlike the magnificent Century sedan lodged in our imagination, one swathed in leather, with a passenger hold both kitschy and sumptuous and indescribably Japanese.
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/mood-maze/cybertruck
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