Disruption Defined: Komatsu

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Published on ● Video Link: https://www.youtube.com/watch?v=UB1xLJQqmPQ


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Welcome to the fourth industrial revolution. After steam, electricity, electronics and IT, the digital age is upon us.

This revolution is upending business models across industries, especially discrete manufacturing. Check out this short video with Judson Althoff, Microsoft’s worldwide commercial business lead, and Rod Schrader, chairman and CEO of Komatsu America, who share how digital is reshaping how manufacturers innovate and engage customers.

Disruption Defined: the Road to Digital is a video series showcasing innovative business leaders who are making digital a competitive advantage for their organizations.

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