Embedded Finance: How to meet customer demands for seamless financial experiences with Google Cloud
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Because digitizing existing services is no longer enough to satisfy consumer expectations for financial services companies, the future is about embracing embedded finance. Simply put, embedded finance democratizes the financial experience for consumers by embedding financial services into non-financial apps and other digital experiences. This way of doing business offers exciting opportunities for the financial services sector. It enables businesses to reach new customers at the moment when they need your services, increasing the chances that they’ll buy from you instead of a competitor. The possibilities are endless for these kinds of partnerships, with high revenue and business growth potential.
This video explores embedded finance, and the technology and concepts that power it.