Duration: 4:33

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Relying on a single way of monetizing your app – using only subscriptions or in-app purchases – could mean you miss -out on revenue. This is because a one-size-fits-all approach won't work for everyone. Using a hybrid approach means you can create more options that suit more people. In this video, we’ll share how you can take advantage of new revenue opportunities to grow your app.

Chapters:
00:00 What is hybrid monetization for apps
01:21 Design your hybrid monetization strategy
02:11 Choose features for subscription and IAPs
03:42 Measure user monetization
04:03 Conclusion

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#AppMonetization #AppGrowth #GooglePlay#Subscription #IAP