The player can choose to play as one of the two "M.C. Kids". There is no difference between the two characters aside from their skin color and hair styles. Up to two players can play the game at once, and both characters can walk, jump, duck and pick up blocks to throw at enemies as they travel through the seven large worlds of magical McDonaldland. In a similar format as Super Mario Bros. 3 or StarTropics, the game has seven different worlds. Each one starts out with a visit to a McDonaldland character. However, unlike games such as Super Mario Bros. 3, simply defeating the various levels is not enough for success. McDonald's franchise imagery found in this game includes the various characters from restaurants and television, and McDonald's cards and golden arches — all of which are variously available for plot advancement and as power-ups. Novel gameplay mechanics found in M.C. Kids include a spin device that turns the player upside down and reverses gravity, the ability to warp throughout the current level via a zipper, and a boat that can be both ridden and carried.
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