Ericsson Keynote at Mobile World Congress Offers Technology Innovation
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In a GSM Association keynote before an audience of 1800 industry professionals at the Mobile World Congress, Ericsson President and CEO Hans Vestberg brought out examples of innovation, research ideas, and business models already coming to life in the Networked Society. He spoke about the impact of the Networked Society on individuals, businesses, and on a greater societal level. He revisited the company's vision of 50 billion connected devices, which could happen faster than expected. "When people start to have mobile phones, a PC, perhaps a connected GPS in the car and a connected meter in their house, that's already many devices in one family." Vestberg also demonstrated a social-network type of interface to maintain simplicity for interactions among devices. A conversation was played onstage between a bicycle, his online calendar, and a shipping company to suggest an earlier shipment back for the bicycle. "The social web of things is a concept that we are exploring with customers, but what's most important is the combination of mobility, broadband and cloud services making our personal lives easier."