Per Sundin of Universal Music Sweden Discusses Role of Record Companies in the Digital Age

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Published on March 1, 2012 9:19:32 AM ● Video Link: https://www.youtube.com/watch?v=JDa3hpfqxW4

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Duration: 1:48

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Video Footage pulled from News Market and provided by the staff of Get Up Radio Media Broadcasting LLC located at www.getupradio.com

Per Sundin, Managing Directo of Universal Music Sweden, discusses the role that record companies play in the digital age. 'The problem today when anyone can release a song is, how do you cut through the noise? And then when you have something good releasing through the world, how do you get your money? It's a ringtone in Bolivia, it's a download in the USA, it's a ring-back tone in Korea, it's a streaming sevice in Sweden and all of this, we are perfectly fit to help with. It's all about making something people want to share.