Estée Lauder uses AI to transform personalization in beauty
21The beauty industry is massive, fast-paced, and hard to predict. There are 20,000 brands worldwide, and microtrends can spread around the globe in hours. That’s the challenge facing Kalindi Mehta, Global VP for Consumer Foresight Strategy and Predictive Analytics at the Estée Lauder Companies. In the latest episode, she lays out how AI is transforming her industry, and explains how the technology can help all companies be more agile, improve their decision making, and reimagine their workflows.
00:00 – Introduction to WorkLab and Guest Kalindi Mehta
01:26 – Kalindi Mehta’s Role at Estée Lauder Companies
02:26 – The Competitive Landscape of the Beauty Industry
03:04 – Speed of Trends and Global Connectivity
04:03 – AI Opportunities in Beauty and Retail
06:13 – Building Empathy and Speed at Scale
07:36 – Consumer IQ: AI Agent for Strategic Insights
08:40 – Advice for Legacy Companies on AI Transformation
10:25 – Personalization, Empathy, and Influencer Engagement
11:53 – Using Data to Predict Virality and Trends
12:44 – Skills for the AI-Driven Future
16:10 – AI as a Workflow Transformer
16:43 – Daily Use of AI in Professional and Personal Life
17:54 – The Future of Work with AI Collaboration
Find this episode on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/worklab/id1582908812
Spotify: https://open.spotify.com/show/2vApnLW5XfXoP8WDYGzFkT
WorkLab Podcast: https://www.microsoft.com/en-us/worklab/podcast/
About the WorkLab Podcast:
Join host Molly Wood as she explores what leaders need to know to prepare their organizations for the innovations and disruptions that are transforming the way we work. Listen to her conversations with leading economists, technologists, and researchers on everything from how to use AI effectively to what it takes to thrive in a digital age.
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For more insights on the future of work, visit: https://www.microsoft.com/en-us/worklab/
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