Every Game Needs PR - Behind The Games chat with O'Dell Harmon Jr.
Leave comments here with your questions for O'Dell (or join our Discord at newoverlords.com/discord) and we'll get answers!
We've been talking to a lot of game devs and studios lately and I've been surprised at how many of even the smallest or solo developers are partnered up with a PR company. Sema and I don't know all that much about what goes on there so I called up O'Dell, who I met at PAX. O'Dell Harmon Jr. is from Stride PR (https://www.stridepr.com/), a PR company that focuses on video game developers. We talk about all of what goes on with PR and how it ends up being really useful for studios of any size, and we get to hear about O'Dell himself and how he ended up doing what he does. Thanks O'Dell and Stride PR!
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00:00 Hello there!
10:26 O'Dell origin story
15:03 His time as a video game journalist
17:50 Freelance writer
21:20 Games to make and play (not horror!)
22:54 Klonoa!
25:57 Active story telling
27:55 Jeff's imaginary game needs PR
34:24 Guidance about the PR of monetization
36:50 Tough cases like NFT games
38:37 Jeff invents the worst possible game
41:42 When to involve PR
44:24 How games get socialized
47:20 Um, can O'Dell help podcasts?
49:38 What is O'Dell excited for next
54:41 Connecting to O'Dell and Stride